October 20, 2008

The hype of frozen yogurt

I never counted yogurt amongst my favorite desserts. Until recently! When the whole frozen yogurt craze began in Manila, I thought I’ll give it a try. Even though my friend K would always order yogurt ice cream whenever weather in Munich was warm enough to allow it, I never was curious enough to try it and stuck with berry or chocolate flavors. But unfortunately for the ice-cream lover in me, I found it hard to come by a good gelateria around here, so here I was looking for an alternative. 

My first encounter with the new hype was in Mall of Asia. I’ve gotten several press releases and coupons for try-out from the White Hat through my work. I decided to find out what it was all about. I ordered a cup of frozen yogurt with dark chocolate bits and fresh strawberries. The moment the spoon hit my lips I was won over. The sweet, smooth, slightly tangy ice cream, together with the fruitiness of the strawberries and the crunchiness of the chocolate… Aaaahh… it all came together so well! Too bad MOA is so far away. 

During our recent trip in Paris, we strolled through the Marais district and came face to face with My Berry. I had read about Pinkberry in the U.S.A, the source of the frozen yogurt craze and now owned by Starbucks, and this French version looked like it got quite some inspiration from its American brother. The name, the logo, the store design… But I didn’t care; all I wanted was frozen yogurt, despite the chilly wind that day. I had my strawberry-choco mix again, but was slightly disappointed when I got to taste it. My Berry wasn’t too generous on the strawberries and the yogurt wasn’t as smooth as the one in White Hat. But I was happy nonetheless, despite the horrendous typical Paris price.
Back in Manila, I had a meeting in Podium and decided that this was the perfect opportunity to try out Yogurbud afterwards. So far, this is the cheapest place I’ve ever tried. But I was surprised that once I dug into my cup there was more air than frozen yogurt. Plus their fruit toppings were frozen, which was quite annoying. I was back in MOA yesterday, and the White Hat confirmed that this is the place for me when it comes to frozen yogurt. Strawberries are out of season so I had to replace them with kiwi, which wasn’t so bad either. 

On my way to the car, my eye caught a pink and white sign, reminding me strongly of My Berry and Pinkberry. Filipino-owned I love Berries is opening up their first outlet in MOA! So far, I had only heard of it from bazaars and read about it on blogs, claiming it to be as close as Pinkberry as you can get. I can’t wait to try it out. Meanwhile, I’ll be on the search for an ice-cream machine so that I can give in to my guilty pleasure in the comfort of my own walls.

2/F Entertainment Mall
SM Mall of Asia

25, rue Vieille du Temple

3/F Podium Mall


Paula said...

Hey Marie, blog-hopped here from Chris's site:)

I Love Berries is opening in A Venue as well. And there is a California Berry in Silver City in the Tiendesitas area. I haven't tried California Berry yet but so far I've heard raves.

Cosmopolicious said...

hi paula! California Berry is next on my list. hehe.


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